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THE INTERNATIONAL CINEMATOGRAPHERS GUILD'S PUBLICISTS AWARDS
THE MAXWELL WEINBERG PUBLICIST SHOWMAN AWARD — MOTION PICTURES
PUBLICISTS GUILD OF AMERICA, IATSE LOCAL 616
The ICG Publicists Awards, established in 1964, honors excellence in publicity and promotion for motion pictures and television programs, and spotlights the work of union publicists and executives. Recipients are selected in several different categories and are voted on by their peers in Local 600. No other event celebrates the importance of publicists’ contribution to the entertainment industry.
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Winner: "TITANIC" Best Motion Picture Publicity Campaign (1998)
Winner: "FORREST GUMP" ~ Best Motion Picture Publicity Campaign (1996)
Winner: "BRAVEHEART" ~ Best Motion Picture Publicity Campaign (1995)
Winner: "SPIDER-MAN" ~ Best Motion Picture Publicity Campaign (2003)
Nomination: "THE TRUMAN SHOW" ~ Best Motion Picture Publicity Campaign (1998)
Nomination: "THE RUGRATS MOVIE" ~ Best Motion Picture Publicity Campaign (1998)
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Some interesting highlights:
“TITANIC,” directed by James Cameron, went on receive a record-breaking 14 Oscar® nominations, and again a record-breaking 11 Oscar® wins, including most of the top categories: Best Picture and Best Director. The list of awards and accolades includes a tally of 121 wins and 75 nominations amongst the numerous guild and industry awards shows. Furthermore, it became the biggest box-office film worldwide ever, topping $1.6 billion in its initial theatrical release — only to be beat many years later by director Cameron’s “Avatar.” It still holds the #2 film of all time, with a theatrical gross of $2.2 billion. Blaise Noto created the strategic public relations release campaign, and was the chief architect of the films’ Academy Awards advertising and publicity campaign.
“BRAVEHEART” went on to win the highly coveted Best Picture and Best Director Oscars® for producer-director Mel Gibson, among others. Mr. Noto forged a strong and long-lasting professional relationship with Mr. Gibson and his Icon Production. And with his having engineered Paramount’s theatrical publicity and awards campaign for “Braveheart,” Mr. Gibson moved to left his long-time association with Warner Bros, moving his company to Paramount. All totaled, Mr. Noto worked on 10 of Mr. Gibson’s feature films as a studio executive and as an independent publicist, with one of the major highlights being “The Passion of the Christ” which became the biggest grossing independent film ever. "Braveheart" Major Awards
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