PROFESSIONAL SKILLS

MEDIA COMMUNICATION AND PUBLIC RELATIONS

 

 

 

 

 

 

 

AUDIO VISUAL MATERIALS

• Film Production - all phases of production process

• Electronic Press Kits (EPKs) - including legal disclaimers, content list, broadcast clips, interview bites

• B-Roll - shooting and editing behind-the scene footage

• Featurettes  (conceptualization and production, placement)

• Newswraps and Video News Releases  (conceptualization, production, placement)

• Broadcast Clips (selection and editing)

• Radio Audio Clips (selection and editing)

• TV and Radio Sports (conceptualizing, writing, production)

• Public Service Announcements (conceptualizing, writing, production)

• Interviews and Interview Bites (writing questions, conducting interviews, editing)

• Television Specials  (conceptualization, production both taped and live)

• Radio Specials  (conceptualization, production (needed b-roll and interviews)

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WRITTEN PR/MARKETING MATERIALS

• Written and Digital Press Kits

• Biographies (personality and corporate)

• Company Boilerplates

• Media Pitch Letters

• Media Alerts and Tip Sheets

• Business-oriented stories (Corporate)

• Canned Feature Stories for media use

• Fact Sheets

• Brochures

• Newsletters

• Flyers

• Sell Sheets

• Speeches for key executives

• Spanish and Italian Language Skills (written/oral)

• Mandarin Chinese  (presently studying/beginning level)

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PUBLIC RELATIONS:  MEDIA ACTIVITIES

• Press Junkets (national and regional)

• Press Conferences

• Satellite Media Tours

• One-on-One and Exclusive Interviews

• Roundtable Interviews

• Personal Appearance (PA) Tours

• Personal PR - Personality, Corporate,  Entertainment

 

PUBLIC RELATIONS: SPECIAL EVENTS

• Awards Campaigns (Oscars, Golden Globes, Grammys, Director Guild of America, Cinematographer Guild and other guild awards)

• World Premiere Screenings for over 100 major motion pictures including "Titanic,"
   "Braveheart," "Mission: Impossible," "Star Trek" movies, "Godfather, Part III,"among others.   

• Benefit Special Events (e.g., fund-raising premieres, and involvement in all stages of the process)

• Industry and Trade Conventions

• Conferences

• Film Festivals

• Media set tours during production (domestic and international)

 

MEDIA & RETAIL PROMOTIONS

• TV, Newspaper, Magazine, Radio and Online Promotions

• Retail Displays - Point-of-Purchase (POP), Window displays

• Contests and Giveaways

• Music Promotions

• Guerrilla Promotions — Street Marketing

 

CORPORATE COMMUNICATIONS & PR

• Paramount Pictures Studios and Chairperson Sherry Lansing

• Viacom Entertainment Group and Chairperson Jonathan Dolgen

• PR Liaison with Viacom, New York

 

CRISIS COMMUNICATION: CORPORATE PR

• Crisis Management - Film Studios; Company Spokesperson

• Strategic Planning and Crisis Communication

 

PHOTOGRAPHY

• Set up and ran/administered studio photo departments

• Photo editing

• Photo layouts

• Selection of exclusives, first-looks, genre press, key sets, awards campaign images

• Hiring and working with of special photographers and agencies for PR and advertising needs

• Hiring and working with unit photographers on 30 projects per year

• Shooting photography on location and for productions

 

INTEGRATED MARKETING COMMUNICATIONS

• Worked with every department on an integrated marketing approach on projects: Creative Advertising (Print and Audio-Visual), Licensing and Merchandising, Media Planning and Buying, Strategic Alliances, Publicity, Promotion, Business Affairs, Legal, Corporate Public Relations, Affiliated Companies under the corporate banner (e.g., Paramount TV, Viacom, CBS, MTV, Nickelodeon, Comedy Central), Theatrical Distribution, Home Video, International, Regional PR and Advertising Field Offices (USA and Canada)

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DIGITAL COMMUNICATIONS

• Filmmaking and Video Production 

• Documentary/Ethnographic Filming and Photography                                                              

• Podcasts                                                                                                                                

• Adobe Photoshop, InDesign, Illustrator, Spark

• Adobe Premiere Pro, Audition, After Effects

• iMovie, GarageBand

• PowerPoint, Keynote, Google Slides

• Excel, Numbers

• Word, Pages, Google Docs​​

• Wix, Canva, Venngage

• Zoom, Skype, Google Meets, Screencast-O-Matic

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